Objective

Gain driver interest in leasing new trucks through advertising, photography, and merchandise. Increase drivers safety and preparedness on the road. Improve work environment through documentary photography.

Target Audience

Current employees and drivers. People who may be interested in becoming employed at NCI.

Brand Character/Tone

Clean, Bold, Fresh.

Brand Message

NCI is a well established, confident company where there is a lot of room for growth.

Solutions

Developing materials, such as, driver handbooks, educational videos, and in-truck deliverables.

For the materials marketed toward the drivers I chose to do a straight-forward simplistic style. Showing off the trucks was the most important aspect. These photos were intended for online use, as well as promotional materials.

For the other materials I kept a clean style, incorporating the company's colors. The design of blurred backgrounds and circles indicate speed and efficiency. Overall the design was made to be be bold and clear.