Digital campaigns, user experience, social media, in-store signage
The Salvation Army
The Salvation Army is a non-profit international charitable organisation. The organisation reports a worldwide membership of over 1.7 million. Our goals were to increase awareness of what the Salvation Army offers in the local community and increase their store presence.
Role: Graphic Designer
Company: The Salvation Army
Time: 2013 / 12 Weeks
Team: 15 SCAD Students
Tools: Illustrator, Photoshop, InDesign
Target Audience
Young adults who would consider donating their time or money. Young adults who shop in thrift stores.
Brand Character/Tone
Modern, fun, clean, powerful, important
Brand Message
The Salvation Army offers more than one might think. They change lives through a variety of means. It is easy to help others through this organization. They do the most good for people in need.
Solution
Stayed true to brand colors but offered more modern typefaces. Added additional neutral colors, such as gray, to create interest.
Kept the design very clean and straight forward so the message could be clearly and quickly be communicated.
